Your better life is here
AXA AFFIN Life Insurance fuels the belief that your better life is within reach
Breastfeeding is better with a partner
Coinciding with World Breastfeeding Week 2019, Royal Philips, a global leader in health technology and mother and child care, has released new data revealing the important role that partners can play in the breastfeeding process. While breastfeeding naturally remains a mother’s job, breastfeeding mothers do need support from their surrounding network.
The research findings from Philips Avent show that almost all mums surveyed would like their partners to be involved in every aspect of looking after their newborn baby. 65 percent of mums would like their partners to help prepare a bottle feed, while 63 percent want support feeding the baby at night. Fortunately, most dads (81 percent) want to help, but there are some areas where they could be doing more to support. While most partners (82 percent) are involved in comforting and checking up on the baby, less than half (46 percent) clean the breast pumps and the bottles for the next feeding and only 41 percent spend time researching how to feed the baby. This means there are some aspects of caring for a newborn that are still falling to the mum and there is a need for greater education for partners.
This is reflected by the research findings which show that 76 percent of mothers think that more information is needed on how partners can support the breastfeeding journey. With evidence suggesting that by educating fathers on the benefits of breastfeeding, we can double the likelihood of babies being exclusively breastfed for the first six months, this a hugely important topic for new parents to discuss and consider.
The health benefits of breastfeeding for both mother and baby are widely acknowledged, but while global breastfeeding initiation rates at birth remain high at around 60 – 95 percent, these are gradually declining over time. This is resulting in lower breastfeeding rates at six months of age.
Providing ongoing support for breastfeeding mothers then, is key, especially with women becoming increasingly time-strained and many having to juggle childcare with careers. Partners can play an active role in the breastfeeding process, and fortunately many say they would like to do so. — The Health
AXA AFFIN Life Insurance further strengthen its positioning in Malaysia with new global tagline by AXA Group, ‘Know You Can’. The new tagline symbolizes AXA’s new promise to its customers, that of being the encouraging partner who helps them feel more confident to achieve their goals and go further. This new promise plays an integral role in the deployment of AXA’s strategic ambition to transition from payer to partner to its customers.
Malaysians are not champions so far
“Malaysia does not fare well when it comes to fitness and health with recent national health studies revealing worrying overall statistics in terms of obesity, hypertension, diabetes and cholesterol. That is why we want to be a material health & protection insurer because that’s the big gap in the market today. Whenever we launch something new, we keep the customers’ health and wellness in mind by incorporating a unique health ecosystem into our product or campaign offerings for our customers.
‘Know You Can’ perfectly symbolizes the ambition we have of transforming AXA AFFIN to a partner capable of empowering our customers to believe that a better life is within their reach” said Rohit Nambiar, CEO of AXA AFFIN Life Insurance at the launch event.
‘Fitter Me’ motivates customers to meet their desired fitness goal by increasing their step count and get rewarded with cashback up to 24 percent on their first year annual premium. ‘Better Me’ is a structured programme extended to those with the four most common health risks in Malaysia – overweight, high cholesterol, borderline high blood pressure and high blood sugar to improve their health with a dedicated online health coach and get rewarded with cashback incentives up to RM600 once they achieve certain health milestones.
In addition, AXA eMedic : the first-in-the-market online medical card which can be purchased within 5 minutes at your fingertips and requires no medical check-up has now been extended from age 39 to 49. — The Health